The Plan
E-Bikes

Sirocco

Website Guy  ·  Outside the box.
Sirocco E-Bikes
The Plan

Sirocco
E-Bikes

Sirocco is a premium e-bike brand built for a discerning, quality-focused market. Every purchase happens through the website. Here’s how Website Guy would approach the brand and the build.

Scope

Two things, done well.

A luxury brand identity that gives Sirocco a clear, high-end visual language, and a website built to match: clean UI, intuitive UX, and a precise path to purchase from the first scroll through to checkout.

Marketing, advertising, and photography direction sit outside this scope. Copywriting support is available where needed.

Phase 1

Brand Identity

The visual direction for Sirocco comes from the client and their partners. Our job is to take that direction and turn it into a complete brand identity: one that holds up across the website, any physical touchpoints, and everything a marketing team picks up and runs with.

We design to brief. All files are delivered in full and are ready to use wherever needed.

Deliverables
Logo
Wordmark
Brand mark
Colour palette
Social media logos, sized and optimised per platform
Typography selection
Brand guidelines document
Print-ready business card and letterhead (digital versions included)
Digital asset files: JPEG, PNG, WEBP, SVG, PDF and AI
How it works
Direction comes from you and your partners
We design to brief, not to assumption
Amendments and revisions are part of the process, not an afterthought
Brand flows directly into the website build
All files delivered in full, yours to use anywhere
Our Process

Most agencies hand over a finished logo and move on. We don’t work that way. Once we have your brief and direction, we present initial design concepts for your review. You tell us what feels right and what doesn’t. We refine. That back-and-forth continues until the brand feels exactly like yours. You are involved at every step, and nothing is locked in until you are completely satisfied.

Phase 2

The Website

Fully custom designed and built on WordPress with WooCommerce. WordPress provides the technical foundation, but every layout, visual element, and interaction is purpose-built for Sirocco. Nothing is templated.

The product is luxury and the audience expects it. Every element of the site needs to reflect that: high-end design, a clean and intuitive user interface, and a shopping experience that guides the customer confidently from the landing page through to order confirmation. Because the website is the only place to buy, there is no room for friction.

The Purchase Experience

A customer picks their model, selects their colour from the available options, and adds any accessories they want: basket, phone holder, and any others added to the range over time. As they make each choice, the product photography updates to show exactly what they’ve configured. They see their bike, in their colour, with their add-ons, before they reach checkout. Professional photography of every variation is supplied by the client, and the product system is built entirely around that.

Limited edition colour releases can be accommodated within the product architecture we'll build. Each new batch will involve some setup and coordination on our end, but the system is structured to support it as Sirocco grows.

Included
Clean, high-end UI/UX design throughout
Clear and considered path to purchase
Custom design built to Sirocco brand
Male and female bike models
Colour and variant system built to scale
Accessory selection with real-time product photography: basket, phone holder, expandable as the range grows
Variation-reactive product photography
Limited edition product releases
Mobile-first, fast loading
SEO and GEO optimisation: on-page and ecommerce
Custom shipping rate calculator based on order and customer details
Platform and Performance
WordPress and WooCommerce
Custom premium plugins throughout
Stripe Payment Gateway: cards, Apple Pay, Google Pay and digital wallets
Cloudflare CDN for fast international load times
Ongoing Hosting
Managed on Website Guy infrastructure, included post-launch
Ongoing Support
Technical support and maintenance, for as long as you’re with Website Guy
Ongoing Support and Management
Your site doesn’t stop when the build does. Website Guy manages your hosting infrastructure, keeps plugins updated, and provides ongoing technical support for as long as you’re with us. No ticket queues. We’re here.
Ongoing Management

Your Website.
Our Responsibility.

Not just hosting. Not even close.

A Website Guy managed plan is a required part of every build we deliver. It is not an optional extra or something to revisit later. It is how your site stays live, secure, and properly supported. Here is everything that comes with your plan, in full.

Hosting
Dedicated infrastructure on Website Guy’s own servers. Not a shared rack. Your site, properly housed.
Global Performance
Cloudflare CDN configured and managed. Fast load times for customers wherever they are in the world.
Software Updates
WordPress core, plugins and themes kept current. Compatibility checked before every update is applied.
Premium Plugins
All required premium plugins included in the plan. No separate licence costs, no renewal surprises.
Security
Active security monitoring, malware scanning and SSL management. Issues identified and resolved before they cause problems.
Backups
Regular automated backups with reliable restore capability. If something goes wrong, we can get you back up quickly.
Technical Support
Ongoing support from the team that built the site. No ticket queues, no offshore help desks. You know us.
Performance Monitoring
Site health and uptime monitored continuously. We know about issues before you do, and we act on them.
A Relationship
Website Guy has been operating for over 30 years. We are here for the long term, and we treat every site like it is our own.
* Minimum 24-month term applies.
Investment

What it costs.

Brand Identity Package
Logo · Wordmark · Brand mark · Colour palette · Typography · Brand guidelines · Digital assets: JPEG, PNG, WEBP, SVG, PDF and AI
$2,500 AUD + GST
Website Build
Custom WordPress and WooCommerce · Product configurator · Variation photography integration · All pages and checkout · Stripe setup
$12,000 AUD + GST
Build Package Total
$14,500 AUD + GST
Ongoing Management Required
Hosting, Cloudflare CDN, premium plugins, software updates, security monitoring and ongoing support. This is not an optional extra. It is a required part of the engagement and how the site stays live, secure and supported.
$297.99/mo AUD + GST
What We Need

To get started.

A few things needed before moving forward. None of these need to be fully settled from day one, and the build can be staged around what’s confirmed as it comes through.

  1. Brand direction and visual references. Style cues, anything that feels right for the audience, and any specific preferences from your partners on the look and feel.
  2. Confirmation of bike models and initial colour options. The variant system is built to grow, so the structure stays the same regardless of how many colours or editions are added over time.
  3. Photography supplied progressively as it’s ready. The build is staged around delivery so nothing waits on files unnecessarily.
Ready when
you are.
Zac Hall
General Manager  ·  Website Guy
(02) 4329 2414
+61 433 877 147
websiteguy.com.au